For many, running can be seen as the starting line for a healthier lifestyle. Running groups based at Cincinnati running stores exist to provide a team setting for people training for a race and those simply wanting to get into better shape. However, these groups are not accessible to much of Cincinnati's working class due to limited locations and meeting times. This can isolate new runners and cause them to abandon their fitness goals.
Runways is a virtual running community based through a mobile application. It provides new runners with the accountability and camaraderie associated with a team, as well as the ability to commit to running based on locations and personal schedules.
Client: DAAP, University of Cincinnati Team: Irene Musgrove Role: Graphic Designer (UI/UX, Branding)
